A few days ago, I attended the presentation of the ‘José Luis García Palacios’ Chair of Entrepreneurship and Employability, a collaboration between CEU Fernando III University and the Caja Rural del Sur Foundation.  This initiative aims to strengthen training, innovation, and the creation of opportunities in the agricultural sector.

In his speech at the event, the rector of CEU Fernando III University,  José Alberto Parejo , highlighted that the Chair will promote programs aimed at  enhancing education, employability and entrepreneurship , as well as the development of research and innovation in areas related to agricultural studies, digitalization or artificial intelligence.

In this context, Parejo argued that the combination of training, innovation and business support is key to  turning challenges into opportunities for economic development , especially in a community like Andalusia, where agricultural activity is one of the pillars of its economy.

Knowledge as a lever for development

During the event, the book “Entrepreneurship and Innovation in the Rural World” (Ed. Lidl) ,  by agricultural engineer  Miguel Ángel Molinero , was also presented. This work compiles the experience accumulated after accompanying more than 500 entrepreneurs throughout their professional careers. 

The author emphasized the importance of approaching projects realistically and with a solid foundation, especially in the agricultural sector, where structural difficulties can lead to failed initiatives if they are not properly planned. In this regard,  he stressed the need to rigorously develop the business model, choose the right partners, and exercise leadership capable of managing teams in uncertain environments .

In the first chapter, dedicated to entrepreneurial motivation, Molinero analyzes the need for training for entrepreneurs, emphasizing, based on his experience, the importance of knowledge and essential skills and competencies. However, he acknowledges that  the necessary training for managing the personal aspects related to the entrepreneurial process is rarely provided.

The need for a humanistic education

 My work as a university professor has taken me to five universities (two private and three public) , which has allowed me to learn about different entrepreneurship training programs both in universities and in other public and private institutions.

As a mentor, I also have experience helping entrepreneurs in the inception and development of a project.  After the corresponding analysis and consulting other sources of

Based on this information, I conclude that the training entrepreneurs generally receive is insufficient . Humanistic training is lacking . The development of the individual and the entrepreneur’s life project are neglected. For example, I have witnessed successes and failures alongside entrepreneurs that have had a significant impact on their lives and their communities.

I’m referring primarily to the  development of their personality, their values, virtues, sense of purpose in life and work, etc. In other words, they lack a personal project that answers questions like: What do I want to do with my life? What am I like, or what should I improve as a person? Some lose everything they have, including what they gain through the success some achieve. Furthermore, most of the entrepreneurs confessed to me that they don’t find happiness in their projects and the dedication they require.

This key aspect of entrepreneurship training is already offered by CEU Fernando III University.  I have taught at CEU University in Madrid, so I am very familiar with the culture and spirit of the CEU Universities. Therefore,  Fernando III University provides a comprehensive, values-based education that perfectly aligns with the needs of an entrepreneur.

In summary, and because I fully agree with it, I add below the opinion of  Jaime Nubiola,  philosopher and professor at the University of Navarra

For Jaime Nubiola, the training of an entrepreneur goes far beyond acquiring technical or financial skills ; it focuses on cultivating a  vital attitude  and a deep  humanistic education .

• Learning to think for yourself:  Entrepreneurs must be able to question the status quo. It’s important to keep in mind that reading and personal writing (such as in a journal or blog) are essential tools for clarifying ideas and developing sound judgment.
• Freedom as responsibility:  It’s not about “doing whatever you want,” but about having the ability to choose projects that contribute real value to society. Personal development should be geared towards service and commitment.
• Curiosity and open-mindedness:   A well-trained entrepreneur is one who is constantly learning, listens to others, and has the humility to correct themselves.
• The art of living (and living together):  Education is not only for professional success, but for human excellence. This includes cultivating virtues such as patience, resilience, and, above all, the ability to work enthusiastically as part of a team.
• Communication skills:  For Nubiola, those who cannot express themselves well cannot think well. Entrepreneurs must develop their communication skills to be able to convey their vision clearly and honestly.

In summary, personal development should seek out  “wise and good” people , not just technically competent ones.

José Miguel Ponce. Honorary Professor of the University of Alcalá