Yaiza Canosa burst onto the scene at 22 in a nearly exclusively male sector—logistics and transportation—and founded Goi, a company that now generates millions in revenue and leads its market in Spain. Raised in a tough neighborhood in A Coruña, without parents and surrounded by six much older siblings, her childhood was marked by poverty, drugs, and violence. However, what many would see as a curse, she transformed into clarity: knowing exactly what she didn’t want for her life.

At 16, she was already an entrepreneur. At 22, she was revolutionizing a traditional sector. At 28, she made her First Communion. Today, in her thirties, Yaiza is one of the most influential women in the Spanish business world… and also one of the clearest and most disruptive voices when it comes to the Catholic faith on social media.

In an intimate and lengthy conversation on the podcast “Se Buscan Rebeldes” (Rebels Wanted), hosted by Father Ignacio and Friar Marcos (Dominicans), Yaiza reveals her journey with disarming sincerity: “Before, I had a vocation for success… and it was a burden that caused me anxiety and stress. Now my only vocation is to get a little closer to Him each day.”

From teenage anarchy to mystical conversations with “someone” she felt within herself since childhood, Yaiza describes a process of conversion that was both rational and emotional. She studied, asked questions, and reasoned… but it was the feeling—the inner certainty that there were “two” in her inner dialogues—that led her to conclude that Jesus Christ was the truth and Catholicism the coherent path.

Two sentences summarize his spiritual journey:

• “It’s the only mess I want to get myself into.”
• “I often lose 3,000 followers when I talk about God… and I love it. I imagine God saying, ‘You are a rebel, indeed.’”

Far from seeking applause or consistency with her image as a tough businesswoman, Yaiza accepts that talking about faith costs her viewers, contracts, and likes. And she does so with humor and without playing the victim: “I’m going to talk about whatever I want… and right now I only want to talk about this.”

The interview also reveals powerful reflections on freedom versus license, adrenaline-fueled happiness versus profound peace, the danger of modern idols (money, ego, fame, insatiable desire), and the difference between worldly desire and a thirst for God. For her, true freedom is not doing what I want when I want, but the capacity to love without fear. And true happiness is not a peak of euphoria, but a peace that withstands the worst storms.

When asked what Christ means to her for society, she answers without hesitation: “Salvation. But everyday salvation: saving myself a little each day, being a little better, feeling a little more at peace.”

Regarding the Virgin Mary, he confesses his initial bewilderment (“Why are there so many Virgins if there is only one?”), but ends up admiring her absolute devotion. Of the Holy Spirit, he says, with his usual businesslike interpretation: “He is the director of operations.”

And when asked what he would put on a giant blanket that everyone could read, his answer is as simple as it is devastating:

“God loves us”

Because when he truly understood that, he says, he stopped trading places with anyone. Not with the one who has more money, not with the one who has more power, not with the one who seems to have it all figured out

Yaiza Canosa doesn’t preach from a place of perfection. She admits her inconsistencies, her failings, her selfishness. But precisely for that reason, her testimony resonates: because it’s authentic, because it comes from someone who tasted almost every altar in the modern world and discovered that only at one—the altar of the Cross—did she find water that quenches thirst forever.

And while many are asking her to go back to talking only about billing and female leadership, she continues to choose the only mess that, she says, is truly worthwhile.