We live in an era of relentless optimization, cold metrics, and algorithms that measure performance down to the last second. In this scenario, it’s easy to fall into the inertia of soulless productivity, where organizations risk becoming mere transaction machines and workers interchangeable parts. However, amidst the noise of blind efficiency, a quiet revolution is gaining momentum in the business world of Spain, Latin America, and the United States. Its premise is as bold as it is profoundly human: to remember that companies have a soul and that their true driving force is love.

Inspired by the maxim of Saint Teresa of Calcutta,  “Work without love is slavery ,” the international association  His Way at Work (HWAW)  doesn’t propose an idyllic theory or a utopian manifesto. It proposes a radical paradigm shift backed by the success of over 300 companies and the direct impact on the lives of nearly half a million workers and their families worldwide. It is a network of leaders and entrepreneurs who have decided to break the mold of “divided life”—that common divide of living one’s faith on Sunday and cold business on Monday—to build fully human, highly productive organizations with lasting value.

A methodology with measurable impact: Caring by Design

Far from moralistic views or a vague declaration of good intentions, HWAW’s strength lies in its technical and operational structure. Its methodology is based on a care operating system called  Caring by Design  . This tool transforms the company’s culture through a structured path built on fundamental pillars:

• Putting God at the center:  The journey begins with a formal and voluntary act: the consecration of the company and its owners to the Sacred Heart of Jesus. The goal is not a superficial blessing of a building, but a profound transformation in governance and daily decision-making.
• Strategic Support and Training:  Executives participate in monthly CEO forums, mentorships with experienced entrepreneurs, and access hundreds of hours of training content based on ethics and humanism.
• The role of the Mission Director:  To ensure that care is not just on paper, the methodology promotes the specialization of professionals dedicated exclusively to looking after the physical, emotional and spiritual well-being of employees.
• Culture of inclusion:  The system is designed to protect the dignity of every person, regardless of their origin or beliefs. By humanizing processes, it fosters an environment of respect where diverse faith traditions coexist, always striving for the holistic development of the employee.

The debate on business humanism reaches the agendas of 2026

The urgency of this model has become evident in the most recent economic debates. At the  20th Catholics and Public Life Conference  held at the Euskalduna Palace in Bilbao, the round table discussion on “God and the Business World” placed this trend at the forefront of current events. During the meeting, the president of  His Way at Work  in Spain firmly argued that economic activity acquires its true power when it becomes a space for human transformation and service.

This push coincides with the organization’s preparations for its  10th International Summit , to be held in September 2026 in Cancun, Mexico, consolidating an ecosystem of global leaders focused on demonstrating that economic profitability and caring for others are not opposites, but complementary.

In a time of constant digital transformation, where technological disruption and artificial intelligence threaten to blur the boundaries of human relationships, HWAW’s proposal takes on historical relevance. Technology is welcomed as an indispensable ally for efficiency, but the movement reminds us that machines can never replace the transcendence, empathy, and intrinsic capacity for care that are inherent in human beings.

Investing in the soul of a company is not a weakness; it is the greatest act of courage and leadership in the 21st century. The results of this approach demonstrate that the most prosperous and stable organizations in the long term are those that manage to become beacons of social responsibility. Because the greatest poverty will always be the lack of love, and the future of the market belongs to the leaders who dare to transform asset management into an act of profound shared dignity.

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