In an era where the public sphere and faith often seem to walk on opposite sides, stories of courageous consistency demonstrate that these two worlds can not only intersect but also enrich one another. Misión magazine , Spain’s most widely read Catholic family publication , will hold its 14th annual awards ceremony on October 15th at Francisco de Vitoria University to recognize eight individuals and initiatives that have made dedication, truth, and Christian culture their daily guiding principles .

Far from closed circles, this year’s award winners come from the roar of stadiums, the most demanding university classrooms, the best-selling lists, the fashion catwalks, and even the fertile silence of altars and hospitals.

Giants of business and family with a very human touch

One of the highlights of this year’s awards is the recognition of figures who have achieved resounding success in the professional world without compromising their convictions. This is the case of businessman Álvaro Moreno . At the helm of one of the country’s most dynamic menswear brands, this entrepreneur transformed his profound personal experience of faith into a bold business driving force . Launching Christmas campaigns by packaging his customers’ hopes in bags featuring the Holy Family—or announcing store openings by giving thanks to God —has earned him the Mission Award for seamlessly bringing Christian consistency to the forefront of the market .

Nuria Chinchilla stands at the forefront of professional excellence and the centrality of family . An undisputed pioneer in Spain in the study of the true balance between work, personal, and family life, and the first female professor at IESE Business School , Chinchilla has paved the way for thousands of female executives and workers to no longer have to choose between their professional vocation and the gift of motherhood .

Exemplary conduct is also found on the sidelines of elite sports. José María Villalón , head of medical services at Atlético de Madrid for over three decades , balances his demanding professional life with being a father of 12 children alongside his wife Mariola , in addition to presiding over the Spanish Federation of Large Families . His award recognizes a career of joyful and selfless dedication where faith and high-level competitive sport coexist harmoniously .

Popularizers, radical youth, and the beauty of history

The range of award winners demonstrates that evangelization today adopts the most diverse forms of expression. Dentist and charismatic popularizer Pep Borrell —a true phenomenon with 300,000 Instagram followers and bestselling books —has been recognized for his approachability and humor in strengthening marriages and helping young people discern their vocation .

In the digital realm, the ePrex mobile app has won the hearts of thousands of users . Created by a group of young digital natives, it brings the Liturgy of the Hours, the Rosary, the Bible, and daily readings to users with just a click , demonstrating that technology can be a direct shortcut to heaven.

Culture and historical memory also have their own dedicated space this year with the awarding of the prize to the 800th anniversary of Toledo Cathedral . Four centuries before the founding of New York City, the foundations of the great primatial cathedral were already being laid for one of the most dazzling temples in Christendom , a living monument that continues to speak of God through its architecture and its inexhaustible artistic legacy .

Tenderness towards the most vulnerable and youthful holiness

The face of the Samaritan Church is reflected in the Hospitality of Lourdes (like that of Madrid), which year after year mobilizes armies of volunteers to rescue thousands of sick people and pilgrims from loneliness, leading them to the grotto of Massabielle to experience the comfort of the Virgin .

Finally, the posthumous award to Friar Pablo María de la Cruz adds a profound note of emotion . Having died at the age of 21 in 2023 from Ewing’s sarcoma, this young man embodies the profile of a generation that seeks holiness with radical commitment . His brilliant spiritual journey led him to profess his vows in the Carmelite order in articulo mortis just days before giving his life .

With over 50,000 subscribers and firmly established as an undisputed benchmark for Catholic households , Misión magazine will once again turn its gala into a celebration of hope; a luminous reminder that the Gospel, embodied in business, science, suffering, or youth, continues to transform the world from the everyday.