The Association of Large Families of Madrid (AFNM)  has launched a provocative campaign with the slogan “Do you think it’s fun to go from flower to flower?”, which can already be seen on posters distributed at several Madrid metro stops.

This is the third AFNM campaign. Following the success of “Have More Children, Save the Planet” and “Your Time Is Overdue,” the campaign “Do You Think It’s Fun to Go From Flower to Flower?” is coming to Madrid.

It aims to question current lifestyles based on uncommitted relationships, promoted by social media and dating apps. And to remind us that these options may seem very attractive at first, but they conceal a future marked by loneliness and emotional instability.

In the video that completes this campaign and already has more than 200,000 views, the AFNM denounces the widespread disparity in the vision of love and family life, in which commitment is avoided and relationships are consumed as quickly as a screen scrolls.

According to the AFNM, “it’s about denouncing a new form of emotional slavery, where the continuous use of dating apps is normalized, encouraging the constant rotation of partners.”

These phrases ironically summarize some of the central messages of the campaign:

“If you get tired of it, change it! Everything here is commitment-free. In fact, we prefer that you don’t last too long, so you’ll keep using our app” or “Having many girlfriends”  versus “having many children”

Inspired by the testimony of artists like Bad Bunny, who says in one of his songs: “I would like to fall in love, but I can’t, I don’t trust. I don’t want to be like this anymore,” the campaign reminds us that there’s still time to choose a different path. “You have time to not end up alone. To start a family with children, and for that family to be large.”