{"id":190664,"date":"2026-10-26T08:30:33","date_gmt":"2026-10-26T07:30:33","guid":{"rendered":"https:\/\/exaudi.org\/?p=190664"},"modified":"2026-10-25T20:18:19","modified_gmt":"2026-10-25T19:18:19","slug":"jose-miguel-ponce-la-figura-centrale-del-marketing-del-business-e-della-societa","status":"publish","type":"post","link":"https:\/\/exaudi.org\/it\/jose-miguel-ponce-la-figura-centrale-del-marketing-del-business-e-della-societa\/","title":{"rendered":"Jos\u00e9 Miguel Ponce: La figura centrale del marketing, del business e della societ\u00e0"},"content":{"rendered":"<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Il lavoro collaborativo di Jos\u00e9 Miguel Ponce <\/span><\/span><a href=\"https:\/\/exaudi.org\/es\/tag\/jose-miguel-ponce\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">presso <\/span><\/span><i data-path-to-node=\"4\" data-index-in-node=\"45\"><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Exaudi<\/span><\/span><\/i><\/a><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> si fonda su un principio tanto chiaro quanto esigente: la convinzione che la strategia economica, il marketing e le conoscenze tecniche, di per s\u00e9, siano sterili se prive di una dimensione profondamente umana. Attraverso il suo profilo di ricercatore, accademico e pensatore, i suoi contributi costituiscono una rigorosa analisi della realt\u00e0 contemporanea, ponendo senza esitazione l&#8217;individuo al centro delle organizzazioni e dell&#8217;attivit\u00e0 commerciale.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Lungi dal limitarsi alla superficie dei fenomeni sociali o aziendali, le riflessioni di Ponce si pongono come antidoto a un utilitarismo cieco. Uno dei temi centrali dei suoi saggi ruota attorno <\/span><\/span><b data-path-to-node=\"5\" data-index-in-node=\"234\"><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">all&#8217;umanizzazione del marketing e della gestione aziendale<\/span><\/span><\/b><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> . Per Ponce, marchi e aziende non sono semplici macchine finanziarie o strutture meccaniche per acquisire clienti, bens\u00ec comunit\u00e0 di esseri umani orientate al servizio degli altri. Di fronte alle dinamiche del consumo di massa e alla spersonalizzazione digitale, egli difende una visione del marketing basata su autenticit\u00e0, empatia, coerenza etica e rispetto per la dignit\u00e0 individuale, dove il valore generato si misura tanto in termini di impatto umano e sociale quanto di redditivit\u00e0.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Allo stesso modo, i suoi scritti si muovono con disinvoltura nei labirinti <\/span><\/span><b data-path-to-node=\"6\" data-index-in-node=\"65\"><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">dell&#8217;epistemologia, della cultura e della leadership quotidiana<\/span><\/span><\/b><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> . Ponce esamina criticamente i rischi del pensiero superficiale, l&#8217;abbandono sistematico dell&#8217;analisi approfondita e l&#8217;atrofia del pensiero critico nel processo decisionale strategico. I suoi testi diagnosticano con acume come la mancanza di uno scopo e di un fondamento storico-etico indebolisca sia il tessuto aziendale che quello sociale. Per lui, comprendere il contesto culturale e recuperare la memoria storica non \u00e8 un esercizio di nostalgia inerte, ma piuttosto la bussola indispensabile per progettare strategie sostenibili e autenticamente umane.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Il contenuto dei suoi articoli lascia spazio anche alla promozione di valori intangibili ma profondamente trasformativi, come l&#8217;ottimismo antropologico, una cultura della gratitudine, il senso dell&#8217;umorismo come igiene mentale e spirituale e una visione chiara nella governance. In definitiva, <\/span><\/span><a href=\"https:\/\/exaudi.org\/es\/tag\/jose-miguel-ponce\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">il lavoro di Jos\u00e9 Miguel Ponce presso <\/span><\/span><i data-path-to-node=\"7\" data-index-in-node=\"346\"><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Exaudi<\/span><\/span><\/i><\/a><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> definisce un quadro concettuale e proposizionale essenziale: un costante promemoria del fatto che il futuro del marketing, dell&#8217;economia e della societ\u00e0 dipende inevitabilmente dalla riscoperta della persona come principio, fine e misura di ogni azione umana.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una sintesi e un percorso intellettuale di una voce fondamentale nell&#8217;ambito dell&#8217;impegno analitico ed etico<\/p>\n","protected":false},"author":11,"featured_media":190230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_wpcom_ai_launchpad_first_post":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[122642],"tags":[125085,31497,125086,26726,15918,72218,50970,125087,31505,85411,15074,22896,40231,51230,64787,4952,114994],"class_list":["post-190664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autori-di-exaudi","tag-antropologia-sociale","tag-cultura-aziendale","tag-economia-umanistica","tag-etica-aziendale","tag-exaudi-3","tag-filosofia-aziendale","tag-jose-miguel-ponce-2","tag-la-figura-centrale","tag-leadership-etica","tag-marketing-etico-2","tag-pensiero-critico","tag-responsabilita-sociale","tag-scopo-aziendale","tag-strategia-aziendale","tag-trending-it-236","tag-trending-it","tag-umanesimo-aziendale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jos\u00e9 Miguel Ponce: La figura centrale del marketing, del business e della societ\u00e0 &#8211; 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