{"id":190227,"date":"2026-10-26T08:30:36","date_gmt":"2026-10-26T07:30:36","guid":{"rendered":"https:\/\/exaudi.org\/?p=190227"},"modified":"2026-10-26T09:09:10","modified_gmt":"2026-10-26T08:09:10","slug":"jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad","status":"publish","type":"post","link":"https:\/\/exaudi.org\/es\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\/","title":{"rendered":"Jos\u00e9 Miguel Ponce: La persona en el centro del marketing, la empresa y la sociedad"},"content":{"rendered":"<div id=\"model-response-message-contentr_f6bf9f666331eddf\" class=\"markdown markdown-main-panel md-content enable-luminous-fast-follows enable-updated-hr-color\" dir=\"ltr\" aria-busy=\"false\" aria-live=\"polite\">\n<p>La obra colaborativa de <a href=\"https:\/\/exaudi.org\/es\/tag\/jose-miguel-ponce\/\" target=\"_blank\" rel=\"noopener\">Jos\u00e9 Miguel Ponce en <i data-path-to-node=\"4\" data-index-in-node=\"45\">Exaudi<\/i><\/a> se erige sobre un cimiento tan l\u00facido como exigente: la convicci\u00f3n de que la estrategia econ\u00f3mica, el marketing y el conocimiento t\u00e9cnico, por s\u00ed solos, son est\u00e9riles si carecen de una dimensi\u00f3n profundamente humana. A trav\u00e9s de su perfil como investigador, acad\u00e9mico y pensador, sus aportaciones componen un riguroso ejercicio de disecci\u00f3n de la realidad contempor\u00e1nea, situando inquebrantablemente a la persona en el centro de las organizaciones y de la actividad comercial.<\/p>\n<p><iframe title=\"Spotify Embed: Jos\u00e9 Miguel Ponce: La persona en el centro del marketing, la empresa y la sociedad \" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/3HPZFqtIRwqcNTgrEkSO9o?si=yal74PV6S3aEEOnirHjnkg&amp;utm_source=oembed\"><\/iframe><\/p>\n<p>Lejos de contentarse con la superficie de los fen\u00f3menos sociales o corporativos, las reflexiones de Ponce operan como un ant\u00eddoto contra el utilitarismo ciego. Uno de los ejes nucleares de su producci\u00f3n ensay\u00edstica gira en torno a la <b data-path-to-node=\"5\" data-index-in-node=\"234\">humanizaci\u00f3n del marketing y la gesti\u00f3n empresarial<\/b>. Para Ponce, las marcas y las empresas no son meras maquinar\u00edas financieras ni estructuras mec\u00e1nicas de captura de clientes, sino comunidades de seres humanos orientadas al servicio de personas. Frente a las din\u00e1micas del consumo masivo y la despersonalizaci\u00f3n digital, defiende una visi\u00f3n del marketing basada en la autenticidad, la empat\u00eda, la coherencia \u00e9tica y el respeto a la dignidad individual, donde el valor generado se mide tanto en impacto humano y social como en rentabilidad.<\/p>\n<p>Asimismo, su pluma transita con soltura por los laberintos de la <b data-path-to-node=\"6\" data-index-in-node=\"65\">epistemolog\u00eda cotidiana, la cultura y el liderazgo<\/b>. Ponce somete a juicio cr\u00edtico los riesgos del pensamiento perezoso, la renuncia sistem\u00e1tica al an\u00e1lisis profundo y la atrofia del pensamiento cr\u00edtico en la toma de decisiones estrat\u00e9gicas. Sus textos diagnostican con agudeza c\u00f3mo la falta de prop\u00f3sito y de ra\u00edz \u00e9tico-hist\u00f3rica debilita tanto el tejido corporativo como el social. Para \u00e9l, comprender el contexto cultural y rescatar la memoria hist\u00f3rica no es un ejercicio de nostalgia inerte, sino la br\u00fajula indispensable para dise\u00f1ar estrategias sostenibles y aut\u00e9nticamente humanas.<\/p>\n<p>El contenido de sus art\u00edculos tambi\u00e9n deja espacio para la reivindicaci\u00f3n de valores intangibles pero profundamente transformadores \u2014como el optimismo antropol\u00f3gico, la cultura del agradecimiento, el sentido del humor como higiene mental y espiritual, y una clara altura de miras en la gobernanza\u2014. En definitiva, <a href=\"https:\/\/exaudi.org\/es\/tag\/jose-miguel-ponce\/\" target=\"_blank\" rel=\"noopener\">la obra de Jos\u00e9 Miguel Ponce en <i data-path-to-node=\"7\" data-index-in-node=\"346\">Exaudi<\/i><\/a> traza un marco conceptual y propositivo esencial: un recordatorio constante de que el futuro del marketing, de la econom\u00eda y de la sociedad pasa indefectiblemente por redescubrir a la persona como el principio, fin y medida de toda acci\u00f3n humana.<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-190232 alignnone\" src=\"https:\/\/i0.wp.com\/exaudi.org\/wp-content\/uploads\/2026\/10\/autores-Exaudi-3.jpg?resize=940%2C788&#038;ssl=1\" alt=\"\" width=\"940\" height=\"788\" srcset=\"https:\/\/i0.wp.com\/exaudi.org\/wp-content\/uploads\/2026\/10\/autores-Exaudi-3.jpg?w=940&amp;ssl=1 940w, https:\/\/i0.wp.com\/exaudi.org\/wp-content\/uploads\/2026\/10\/autores-Exaudi-3.jpg?resize=300%2C251&amp;ssl=1 300w, https:\/\/i0.wp.com\/exaudi.org\/wp-content\/uploads\/2026\/10\/autores-Exaudi-3.jpg?resize=770%2C645&amp;ssl=1 770w, https:\/\/i0.wp.com\/exaudi.org\/wp-content\/uploads\/2026\/10\/autores-Exaudi-3.jpg?resize=500%2C419&amp;ssl=1 500w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>S\u00edntesis y traves\u00eda intelectual de una voz esencial en el compromiso anal\u00edtico y \u00e9tico<\/p>\n","protected":false},"author":15,"featured_media":190228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_wpcom_ai_launchpad_first_post":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[122402],"tags":[124753,109216,71805,116233,25199,1606,119945,114746,50689,31323,85071,19575,92054,39949,10175,58880],"class_list":["post-190227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autores-de-exaudi","tag-antropologia-social","tag-cultura-corporativa","tag-economia-humanista","tag-estrategia-corporativa","tag-etica-empresarial","tag-exaudi","tag-filosofia-de-la-empresa","tag-humanismo-empresarial","tag-jose-miguel-ponce","tag-liderazgo-etico","tag-marketing-etico","tag-pensamiento-critico","tag-persona-en-el-centro","tag-proposito-empresarial","tag-responsabilidad-social","tag-trending-es-151"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jos\u00e9 Miguel Ponce: La persona en el centro del marketing, la empresa y la sociedad &#8211; Exaudi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exaudi.org\/es\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jos\u00e9 Miguel Ponce: La persona en el centro del marketing, la empresa y la sociedad &#8211; Exaudi\" \/>\n<meta property=\"og:description\" content=\"S\u00edntesis y traves\u00eda intelectual de una voz esencial en el compromiso anal\u00edtico y \u00e9tico\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exaudi.org\/es\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\/\" \/>\n<meta property=\"og:site_name\" content=\"Exaudi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExaudiNews\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ExaudiNoticias\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-26T07:30:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-26T08:09:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exaudi.org\/wp-content\/uploads\/2026\/10\/w8NRm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Exaudi Redacci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Exaudi_noticias\" \/>\n<meta name=\"twitter:site\" content=\"@Exaudi_News\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Exaudi Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/exaudi.org\\\/es\\\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/exaudi.org\\\/es\\\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\\\/\"},\"author\":{\"name\":\"Exaudi Redacci\u00f3n\",\"@id\":\"https:\\\/\\\/exaudi.org\\\/#\\\/schema\\\/person\\\/f5fc8f063065e38742da7afe15f25df7\"},\"headline\":\"Jos\u00e9 Miguel Ponce: La persona en el centro del marketing, la empresa y la sociedad\",\"datePublished\":\"2026-10-26T07:30:36+00:00\",\"dateModified\":\"2026-10-26T08:09:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/exaudi.org\\\/es\\\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\\\/\"},\"wordCount\":465,\"image\":{\"@id\":\"https:\\\/\\\/exaudi.org\\\/es\\\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/exaudi.org\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/w8NRm.jpg?fit=1280%2C720&ssl=1\",\"keywords\":[\"antropolog\u00eda social\",\"cultura corporativa\",\"econom\u00eda humanista\",\"estrategia corporativa\",\"\u00e9tica empresarial\",\"Exaudi\",\"filosof\u00eda de la empresa\",\"humanismo empresarial\",\"Jos\u00e9 Miguel Ponce\",\"liderazgo \u00e9tico\",\"marketing \u00e9tico\",\"pensamiento cr\u00edtico\",\"persona en el centro\",\"prop\u00f3sito empresarial\",\"Responsabilidad Social\",\"Trending\"],\"articleSection\":[\"Autores de Exaudi\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/exaudi.org\\\/es\\\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\\\/\",\"url\":\"https:\\\/\\\/exaudi.org\\\/es\\\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\\\/\",\"name\":\"Jos\u00e9 Miguel Ponce: La persona en el centro del marketing, la empresa y la sociedad &#8211; Exaudi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/exaudi.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/exaudi.org\\\/es\\\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/exaudi.org\\\/es\\\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/exaudi.org\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/w8NRm.jpg?fit=1280%2C720&ssl=1\",\"datePublished\":\"2026-10-26T07:30:36+00:00\",\"dateModified\":\"2026-10-26T08:09:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/exaudi.org\\\/#\\\/schema\\\/person\\\/f5fc8f063065e38742da7afe15f25df7\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/exaudi.org\\\/es\\\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/exaudi.org\\\/es\\\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/exaudi.org\\\/es\\\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/exaudi.org\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/w8NRm.jpg?fit=1280%2C720&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/exaudi.org\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/w8NRm.jpg?fit=1280%2C720&ssl=1\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/exaudi.org\\\/es\\\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/exaudi.org\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jos\u00e9 Miguel Ponce: La persona en el centro del marketing, la empresa y la sociedad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/exaudi.org\\\/#website\",\"url\":\"https:\\\/\\\/exaudi.org\\\/\",\"name\":\"Exaudi\",\"description\":\"News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/exaudi.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/exaudi.org\\\/#\\\/schema\\\/person\\\/f5fc8f063065e38742da7afe15f25df7\",\"name\":\"Exaudi Redacci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/exaudi.org\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Azul-Insta-scaled.jpg?fit=96%2C60&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/exaudi.org\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Azul-Insta-scaled.jpg?fit=96%2C60&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/exaudi.org\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Azul-Insta-scaled.jpg?fit=96%2C60&ssl=1\",\"caption\":\"Exaudi Redacci\u00f3n\"},\"description\":\"\u00bfQu\u00e9 es Exaudi News? Exaudi News es un medio de comunicaci\u00f3n cat\u00f3lico internacional que informa, forma y transforma, diariamente en espa\u00f1ol, ingl\u00e9s e italiano. A trav\u00e9s de noticias, art\u00edculos de an\u00e1lisis y transmisiones en directo de los eventos del Papa, Exaudi busca fortalecer la unidad de los cristianos y contribuir a la evangelizaci\u00f3n del mundo, siempre guiados por la doctrina social de la Iglesia. Trabajamos para acercar la verdad y los valores cristianos a cada rinc\u00f3n del planeta. \u00a1Ay\u00fadanos a transformar el mundo con Exaudi! En Exaudi creemos que la evangelizaci\u00f3n y la informaci\u00f3n de calidad pueden cambiar vidas. Para continuar con nuestra misi\u00f3n y expandir nuestro alcance, necesitamos tu ayuda. Adem\u00e1s, buscamos personas comprometidas que deseen unirse a nuestro equipo. Con tu apoyo, lograremos llegar a m\u00e1s personas, difundir el mensaje de Cristo y reforzar la unidad de los cristianos. \u00bfTe unes a nuestra misi\u00f3n? Para m\u00e1s informaci\u00f3n sobre c\u00f3mo colaborar, visita Exaudi.org\\\/es o cont\u00e1ctanos directamente: info@exaudi.org Exaudi: Informa, forma y transforma.\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ExaudiNoticias\\\/\",\"https:\\\/\\\/www.instagram.com\\\/exaudi_noticias\\\/\",\"https:\\\/\\\/x.com\\\/Exaudi_noticias\",\"https:\\\/\\\/www.youtube.com\\\/@exaudicatholicnews\"],\"url\":\"https:\\\/\\\/exaudi.org\\\/es\\\/author\\\/redaccionexaudi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jos\u00e9 Miguel Ponce: La persona en el centro del marketing, la empresa y la sociedad &#8211; Exaudi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exaudi.org\/es\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\/","og_locale":"es_ES","og_type":"article","og_title":"Jos\u00e9 Miguel Ponce: La persona en el centro del marketing, la empresa y la sociedad &#8211; Exaudi","og_description":"S\u00edntesis y traves\u00eda intelectual de una voz esencial en el compromiso anal\u00edtico y \u00e9tico","og_url":"https:\/\/exaudi.org\/es\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\/","og_site_name":"Exaudi","article_publisher":"https:\/\/www.facebook.com\/ExaudiNews","article_author":"https:\/\/www.facebook.com\/ExaudiNoticias\/","article_published_time":"2026-10-26T07:30:36+00:00","article_modified_time":"2026-10-26T08:09:10+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/exaudi.org\/wp-content\/uploads\/2026\/10\/w8NRm.jpg","type":"image\/jpeg"}],"author":"Exaudi Redacci\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@Exaudi_noticias","twitter_site":"@Exaudi_News","twitter_misc":{"Escrito por":"Exaudi Redacci\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exaudi.org\/es\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\/#article","isPartOf":{"@id":"https:\/\/exaudi.org\/es\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\/"},"author":{"name":"Exaudi Redacci\u00f3n","@id":"https:\/\/exaudi.org\/#\/schema\/person\/f5fc8f063065e38742da7afe15f25df7"},"headline":"Jos\u00e9 Miguel Ponce: La persona en el centro del marketing, la empresa y la sociedad","datePublished":"2026-10-26T07:30:36+00:00","dateModified":"2026-10-26T08:09:10+00:00","mainEntityOfPage":{"@id":"https:\/\/exaudi.org\/es\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\/"},"wordCount":465,"image":{"@id":"https:\/\/exaudi.org\/es\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/exaudi.org\/wp-content\/uploads\/2026\/10\/w8NRm.jpg?fit=1280%2C720&ssl=1","keywords":["antropolog\u00eda social","cultura corporativa","econom\u00eda humanista","estrategia corporativa","\u00e9tica empresarial","Exaudi","filosof\u00eda de la empresa","humanismo empresarial","Jos\u00e9 Miguel Ponce","liderazgo \u00e9tico","marketing \u00e9tico","pensamiento cr\u00edtico","persona en el centro","prop\u00f3sito empresarial","Responsabilidad Social","Trending"],"articleSection":["Autores de Exaudi"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/exaudi.org\/es\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\/","url":"https:\/\/exaudi.org\/es\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\/","name":"Jos\u00e9 Miguel Ponce: La persona en el centro del marketing, la empresa y la sociedad &#8211; Exaudi","isPartOf":{"@id":"https:\/\/exaudi.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exaudi.org\/es\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\/#primaryimage"},"image":{"@id":"https:\/\/exaudi.org\/es\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/exaudi.org\/wp-content\/uploads\/2026\/10\/w8NRm.jpg?fit=1280%2C720&ssl=1","datePublished":"2026-10-26T07:30:36+00:00","dateModified":"2026-10-26T08:09:10+00:00","author":{"@id":"https:\/\/exaudi.org\/#\/schema\/person\/f5fc8f063065e38742da7afe15f25df7"},"breadcrumb":{"@id":"https:\/\/exaudi.org\/es\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exaudi.org\/es\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/exaudi.org\/es\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\/#primaryimage","url":"https:\/\/i0.wp.com\/exaudi.org\/wp-content\/uploads\/2026\/10\/w8NRm.jpg?fit=1280%2C720&ssl=1","contentUrl":"https:\/\/i0.wp.com\/exaudi.org\/wp-content\/uploads\/2026\/10\/w8NRm.jpg?fit=1280%2C720&ssl=1","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/exaudi.org\/es\/jose-miguel-ponce-la-persona-en-el-centro-del-marketing-la-empresa-y-la-sociedad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/exaudi.org\/es\/"},{"@type":"ListItem","position":2,"name":"Jos\u00e9 Miguel Ponce: La persona en el centro del marketing, la empresa y la sociedad"}]},{"@type":"WebSite","@id":"https:\/\/exaudi.org\/#website","url":"https:\/\/exaudi.org\/","name":"Exaudi","description":"News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exaudi.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/exaudi.org\/#\/schema\/person\/f5fc8f063065e38742da7afe15f25df7","name":"Exaudi Redacci\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/i0.wp.com\/exaudi.org\/wp-content\/uploads\/2025\/05\/Azul-Insta-scaled.jpg?fit=96%2C60&ssl=1","url":"https:\/\/i0.wp.com\/exaudi.org\/wp-content\/uploads\/2025\/05\/Azul-Insta-scaled.jpg?fit=96%2C60&ssl=1","contentUrl":"https:\/\/i0.wp.com\/exaudi.org\/wp-content\/uploads\/2025\/05\/Azul-Insta-scaled.jpg?fit=96%2C60&ssl=1","caption":"Exaudi Redacci\u00f3n"},"description":"\u00bfQu\u00e9 es Exaudi News? Exaudi News es un medio de comunicaci\u00f3n cat\u00f3lico internacional que informa, forma y transforma, diariamente en espa\u00f1ol, ingl\u00e9s e italiano. A trav\u00e9s de noticias, art\u00edculos de an\u00e1lisis y transmisiones en directo de los eventos del Papa, Exaudi busca fortalecer la unidad de los cristianos y contribuir a la evangelizaci\u00f3n del mundo, siempre guiados por la doctrina social de la Iglesia. Trabajamos para acercar la verdad y los valores cristianos a cada rinc\u00f3n del planeta. \u00a1Ay\u00fadanos a transformar el mundo con Exaudi! En Exaudi creemos que la evangelizaci\u00f3n y la informaci\u00f3n de calidad pueden cambiar vidas. Para continuar con nuestra misi\u00f3n y expandir nuestro alcance, necesitamos tu ayuda. Adem\u00e1s, buscamos personas comprometidas que deseen unirse a nuestro equipo. Con tu apoyo, lograremos llegar a m\u00e1s personas, difundir el mensaje de Cristo y reforzar la unidad de los cristianos. \u00bfTe unes a nuestra misi\u00f3n? Para m\u00e1s informaci\u00f3n sobre c\u00f3mo colaborar, visita Exaudi.org\/es o cont\u00e1ctanos directamente: info@exaudi.org Exaudi: Informa, forma y transforma.","sameAs":["https:\/\/www.facebook.com\/ExaudiNoticias\/","https:\/\/www.instagram.com\/exaudi_noticias\/","https:\/\/x.com\/Exaudi_noticias","https:\/\/www.youtube.com\/@exaudicatholicnews"],"url":"https:\/\/exaudi.org\/es\/author\/redaccionexaudi\/"}]}},"jetpack_shortlink":"https:\/\/wp.me\/pgKjF2-Nub","jetpack_featured_media_url":"https:\/\/i0.wp.com\/exaudi.org\/wp-content\/uploads\/2026\/10\/w8NRm.jpg?fit=1280%2C720&ssl=1","_links":{"self":[{"href":"https:\/\/exaudi.org\/es\/wp-json\/wp\/v2\/posts\/190227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exaudi.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exaudi.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exaudi.org\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/exaudi.org\/es\/wp-json\/wp\/v2\/comments?post=190227"}],"version-history":[{"count":6,"href":"https:\/\/exaudi.org\/es\/wp-json\/wp\/v2\/posts\/190227\/revisions"}],"predecessor-version":[{"id":190687,"href":"https:\/\/exaudi.org\/es\/wp-json\/wp\/v2\/posts\/190227\/revisions\/190687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exaudi.org\/es\/wp-json\/wp\/v2\/media\/190228"}],"wp:attachment":[{"href":"https:\/\/exaudi.org\/es\/wp-json\/wp\/v2\/media?parent=190227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exaudi.org\/es\/wp-json\/wp\/v2\/categories?post=190227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exaudi.org\/es\/wp-json\/wp\/v2\/tags?post=190227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}