The Association of Large Families in Madrid has installed dozens of posters throughout the Community of Madrid and the capital with a slogan that goes against the grain: “Are you missing out on time?”
With this campaign on bus shelters and metro stops, the organisation wants to subvert the confusion surrounding the decision to form a family and have children and convince people that there are decisions that, if delayed over time, are lost: such as forming a family and having a large one, the posters conclude.
The campaign on bus shelters also wants to challenge passers-by and ask them what reasons may be leading them to close themselves off to the possibility of forming a family. Thus, some common excuses for not having children, present in the video that accompanies the posters through a QR code, are, for example, “first you have to establish your professional career”, “I need a financial cushion”, “children for later, now it’s time to travel”, “first you have to buy a house”, “it’s impossible to reconcile family and work”, “children spend too much” or “in a few years you will be more prepared” and that “it’s a task that overwhelms you”, are confronted with the statement: “#YouAreNotTakingIt”.
Lack of promotion of families with children
The video also puts its finger on the sore spot in issues such as lack of commitment, justifying it with excuses that only succeed in postponing decisions that are lost forever, such as having children. The question “are you missing out on time?” indicates this loss of being able to have children.
The video and the poster end with the wish that people do not be confused by these messages contrary to the promotion of forming families with children and that these are large families.
The Association of Large Families of Madrid (AFNM) is a non-profit, non-denominational and apolitical organisation whose main objective is the public and private defence of large families. Its area of activity is centred on Madrid-Capital, although all families who live or work anywhere in the Community of Madrid can join. The AFNM belongs to the Madrid Federation of Large Families (FEDMA), which in turn belongs to the Spanish Federation of Large Families (FEFN).
